Monthly Archives: May 2013

Why Rebrand?

Written on May 7, 2013 at 4:43 am, by

Rebranding – a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers and competitors. Why do companies rebrand? There are actually a multitude of reasons why a business might initiate a  Continue Reading »