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Why Rebrand?

Rebranding – a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers and competitors. Why do companies rebrand? There are actually a multitude of reasons why a business might initiate a  Continue Reading »

Hiring the Right People

I was struck by the research outlined in Jim Collins’s book “Good to Great”, published in 2001. I’ve always been fascinated by why some companies make it, why some don’t and why some make it big withstanding the test of time. I’ve always known the people make the place. Without employees there is no company.  Continue Reading »

Counter Offers

Giving notice is never easy. Usually your employer is very understanding. Everyone’s been there before, even your boss. Initially they may be in shock and ask where you are going. They may try and make some allowance to try and convince you to stay. There’s quite a bit of research on accepting counter offers. I’ve outlined some  Continue Reading »

The Power Shift

An economic slowdown decreased the emphasis on talent acquisition, but as growth ticks back up many organizations are once again battling talent shortages. The return of intense competition for top talent globally has created a power shift in the recruiting relationship. As the economy rebounds candidates have more choices, which requires companies to take certain  Continue Reading »

How to Get the Job

How do you differentiate yourself? What makes you better than anyone else? Those are questions to think about, especially since the market is getting more competitive.  I’m not talking about stock answers. What makes you different?  How can you help the company? Sheryl Sandburg, CEO of Facebook, hired someone based on a phone call simply  Continue Reading »

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